LOTUS BAKERIES / BE
NEWS FROM THE COOKIE CREW
Building a website that looks as yummy as Lotus cookies
How do you build a website that is in tune with its users?
Cookies? Surely you want them fresh, crunchy, packed with flavour. Well, that’s how Lotus Bakeries wanted their new website: irresistibly yummy, crackling with flavour, fully in tune with today’s consumer expectations. Exactly our piece of cake.
We made Lotus cookies the hero of our story
We started off by redefining the different targets into 3 personae: cookie lovers, cookers, and moms with cookie craving kids. Tailored to these targets, we created recipes and videos and recipes clustered around key life moments, inspiring consumers to try new cookie deserts and deliciousness. Adding the icing on the cake, we redesigned the website look and feel, putting cookies at the heart of every story, in line with Lotus Bakeries’ innovative brand identity.